March 25th, 2016
~ At the CEW Beauty Product Demonstration
Due to inclement weather conditions, I was unable to attend this year's CEW Product Demonstration. It was the first time in probably ten years that I didn't attend this sought out show. What I LOVE most about it is discovering new products, old time favorites, and the opportunity to mingle with friends from the industry while be surrounded my countless beauty brands competing for the infamous CEW Beauty Award Seal.
Why this seal is so important?
“Winning a CEW Beauty Insider Award is one of the highest honors in the beauty industry, which is why 429 brands are competing this year – the highest in the history of the Beauty Awards,” says Carlotta Jacobson, President of CEW. “The Awards act as a guide for consumers by recognizing the top beauty products and innovations of the year.”
Carlotta Jacobson also shared these trends are consistent or emerging in the industry along with the products that get you the look.
#NoFilter (Face product, mass + prestige):
o Contouring and color correction were strong trends in face makeup in 2015. Palettes with highlighters, bronzers, skin perfectors and buildable formulas appealed to all skin colors and skin types. According to the NPD Group, makeup drove 26% of all new launches.
• NY X Cosmetics Highlight & Contour Pro Palette
• Pixi by Petra Colour Correcting Powder Foundation
• Nudestix Sculpting Pencil (as seen above)
Brows: Sticks, gels and creams were created to fill in, shape, define and tame brows. Sales of brow products continues to grow in the market.
Getting LIPPY: You name the texture, lip products delivered! Finishes range from velvet to velour to suede finish to dry matte to high-shine, covering every base. Matte finishes prevailed as the biggest trend within the texture lip.
• Circa Color Absolute Velvet Luxe Lipstick
• L’Oréal Paris Colour Riche Le Matte Lip Pen • Flower Lip Radiance High Shine Lip Lacquer
Device Advice (Skin Tools): Last year tools emerged for just about every body part, including a mask infused with copper for around the eyes, an electronic foot file, a pedicure brush, a device just for men, a back scrubber and on and on. This continues and I'll give you a tip, I'm hearing derm type tools seen in their office will become available for people like us!
Lip Service (Lip Treatment):Women want younger looking lips. Treatments that plump, hydrate and serve up anti-aging ingredients are all the rage.
• Honest Beauty Magic Balm (as seen above)
• Patchology Flashpatch Lip Gels
• Murad Rapid Collagen Infusion for Lips
Nail Treatment: Manicures are getting fancier and more complexed so it doesn't surprise us that nails are getting battered. And they need fixing. More treatments came out this year than ever before, with formulas that fill ridges, reduce peeling, address white spots-- there’s even a mask for nails.
Look out for the WINNERS being announced in May, and I hope to bring you complete coverage here as well!