March 24, 2016
Korean beauty, which was initially viewed as a niche market of outrageous ingredients, adorable packaging and affordable prices, has quickly blossomed into a worldwide phenomenon, and for good reason. The innovative products—and their even better results—have inspired legions of fans and, consequentially, the international skincare and makeup industry. Here, nine beauty buys that started in Korea but are now available stateside from some of our favorite western beauty brands. After all, imitation is the sincerest form of flattery.
Gel Lip Masks
Getting your hands on the popular gel lip mask—which come packaged with a single mask—is no easy feat. Luckily, these versions are easier to stock up on and come in a pack of 24.
FlashPatch Lip Gels, Patchology $50