Investment vs. Gimmick: Viral Instagram Beauty Trends to Try or Avoid

August 28, 2017

You have, no doubt, seen a wide array of face masks on Instagram, from tingly bubble masks that turn your face into a literal cloud to 24k gold masks that take the term “glow’d up” seriously. We’re here to tell you that the majority of these masks are typically safe investments. Of the most popular products on Instagram, choose fromTony Moly’s peel-off sheets, Blaq Masksintense activate charcoal goop, Dr. Brandt’s magnetic mask, bubble masksfrom Nature Republic, Patchology’s celebrity-loved ‘Lip Renewal’ mask, and Kaprielle for those cool gilded foil masks.