JOHN TARGON TOTALLY RECOGNIZED SOME OF YOU WHO CALLED THE FALL RISK HOTLINE

June 26, 2019

 

Fans were thrilled in April when John Targon, formerly of Baja East and Marc Jacobs, returned to fashion with an all-new brand: Fall Risk. The line launched with a particularly interesting sales quirk — fans could shop via a telephone hotline. It was an immediate hit. Now only a few months since launching his first collection Targon has released his second drop, a capsule of seven tees. The designer spoke to The Daily about launching his brand, and how the hotline turned out to be a surprise success.

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