SLIDESHOW: Coty shows off top brands alongside innovation at Manhattan’s STORY

September 7, 2017

NEW YORK — Coty unveiled the 35th installation at constantly changing concept store STORY Thursday. The Beauty STORY installation explores beauty’s role as an outlet for self-expression by showcasing such Coty brands as CoverGirl, Sally Hansen, Rimmel and Clairol, and featuring experts that include Space NK founder Nicky Kinnaird, customized facial shop Heyday and tech partner Perfect, maker of the YouCam Makeup app.

“We are excited to sponsor the first-ever beauty STORY and invite consumers to engage with all our brands in an interactive and dynamic environment,” Coty SVP North America, consumer beauty, Shannon Curtin told Drug Store News. “Innovation, technology and personalization are incredibly important in beauty today, and STORY’s unique installations provide opportunities for consumers to explore our products and consider beauty as a form of self-expression.”

Beauty STORY will be open through Oct. 8. In addition to Coty products and activations, it will feature merchandise, treatments and technology rom Heyday Facials, One Two Lash, Phlur, Recliner, Smart Nora and Shh Silk, among other offerings that include K-beauty brands Patchology and Starskin Beauty, and the SimpleHuman smart magnifying mirror