The Only Beauty Products That Mattered This Month, According to 10 WWW Editors

By now, you've probably surmised that we test-drive a lot of beauty products here at Who What Wear HQ. From nail polish and makeup to hair and skincare, we're eyebrow-deep in all things new, exciting, and, yes, wish list–worthy. That said, due to the number of products we come in contact with, we've also transformed into the nitpickiest beauty consumers. Within seconds, we can tell if a new hair oil is too heavy, and we're quick to ignore a serum that yields disappointing results.

The good news? We're far more often impressed than unimpressed after trying out a new product, and usually, we simply can't wait to spread the word to all of our fellow beauty junkies (aka you). Therefore, we've decided gushing over our latest fave products should become a monthly ritual, and every 30 days or so, you can expect a full report detailing the highlighters, hair wands, and overnight skincare saviors we've become quickly addicted to.

For the most part, we'll be covering buzzworthy launches (as those typically take up most of the action atop our product-filled desks), but we won't dismiss new-to-us products, either. Because hey, sometimes our best discoveries are found on a friend's vanity or on someone's face at the bar—true story. Ahead, the best beauty products we tried in October! Grab your game face and wallet. You'll be needing both.

"These days, I'm looking for anything that'll help me brighten my tired and puffy under-eyes. I recently discovered Pathology's eye gels, and they're pretty amazing! At night, I place the gels onto the under-eye area for five minutes, and after I take them off, I'll massage in the remaining serum into the skin. I really see a difference, especially when it comes to hydrating and brightening the eye area. They're perfect for travel and jet-lag!"