The summer solstice may be June 21, but it really starts to feel like summer when the long Fourth of July weekend finally arrives. Though we're spending more time outdoors basking in the sun, we still have plenty of time to test new beauty products, and July has already produced quite the haul.
Summer is in full swing, and so are the new and exciting seasonal beauty launches. In the hair, skin, makeup, body, and fragrance categories, brands have been turning out new and improved formulations, and we're impressed. From glowy facial sunscreen formulas that are actually enjoyable to apply to citrus perfumes that smell like summer in a bottle and hair products that finally smooth that veil of frizz we're so prone to getting, there's something for everyone.
Whether you're looking to do some shopping before you head out on vacation (hopefully to somewhere tropical) or you just like to keep tabs on what's new and hot in the beauty industry (we can relate), there are plenty of new beauty launches to stock up on. POPSUGAR editors have already found some of the best new hair, makeup, skin, and body products for the month. Keep reading to find some of our favorite product picks for July.
"In the summer months, I crave beauty products that feel cool and refreshing on my skin. Every night, I use the Patchology Roll Model, which coats my undereyes with a soothing serum." — JG
Bonus: they're now 40% off.
