Cookies declaration
1. Introduction
This Cookies Declaration explains how we use cookies and similar tracking technologies (“Cookies”) when you visit our website (the “Site”). Cookies help us operate the Site, improve your browsing experience, and deliver relevant content and advertising.
This notice is provided in accordance with applicable laws. For more information about your privacy rights, please visit our Privacy Policy.
2. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help us remember your preferences, understand how you use our Site, and improve your experience. Some cookies are essential for the website to function, while others are used for analytics, personalization, or advertising.
3. How We Use Cookies
We use Cookies to:
- Enable the Site to function properly (for example, to keep items in your shopping cart)
- Measure and improve website performance
- Personalize your browsing experience
- Deliver relevant marketing and advertising
- Understand how users engage with our products and content
4. Types of Cookies We Use
| Category | Purpose | Examples |
|---|---|---|
| Essential (Strictly Necessary) | Enable core functions like secure login, shopping cart, and checkout. | Session ID, cart, security cookies |
| Performance / Analytics | Helps us understand how visitors use the Site, allowing us to improve it. | Google Analytics, Shopify analytics |
| Functionality / Preferences | Remember your preferences such as language, region, or login status. | Locale, user preference cookies |
| Targeting / Advertising | Deliver ads relevant to your interests and measure ad performance. | Facebook Pixel, Google Ads |
5. Sale and Sharing of Personal Information
Under the CCPA, the use of certain advertising or analytics cookies may be considered a “sale” or “sharing” of personal information. You have the right to opt out of such sales or sharing at any time.
6. Managing Your Cookie Preferences
You can manage your cookie preferences in the following ways:
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Use the Cookie Settings link or banner on our Site to accept or reject non-essential cookies.
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Adjust your browser settings to block or delete cookies.
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Opt out of targeted advertising via:
Please note that disabling certain cookies may affect the performance or functionality of the Site.
7. Retention and Updates
We retain cookies for as long as necessary to fulfill the purposes outlined above. Cookies may expire automatically after a set period or can be deleted manually by you.
We may update this Cookies Declaration periodically to reflect changes in our practices or applicable laws. The date below indicates the last update:
Last Updated: October 29, 2025
8. Contact Us
If you have any questions or concerns about our use of cookies, please contact us at:
Email: customerlove@patchology.com
Mail: Rare Beauty Brands Inc. 399 Boylston St, 6th Floor, Suite 650, Boston, MA 02116 Privacy Policy: Link to full policy